Integrated solution selling
drives new revenue development
Marketechnique offers successful sales development and solution
selling best practices to drive revenue development efforts. Your
customers deserve fully customized and creatively integrated media
programs to support marketing objectives that are increasingly fragmented
and employ mixed media channels. We can help:
• Identify alternative revenue streams
• Create saleable advertising packages from existing and acquired
media assets
• Craft and execute contextual advertising programs with leading
Search vendors
• Manage production and operational aspects of sales and revenue
programs
• Create and build content-based advertising packages and
programs
Case study
Challenge: Create clutter-busting advertising package tied
to Detroit carmaker’s Olympic sponsorship
Solution: Created, built and managed content-based online special
section providing engaging consumer-friendly content deeply tied
to auto brand and values; included soup-to-nuts management of editorial
creation and site production, as well as execution of online marketing
and PR plan.