Effective online strategies

We provide your franchise and business:
• A deep practical understanding of content and programming
• Experience with traditional distribution channels as well as emerging technologies
• Integrated strategies that provide substantial return on investment

Key Benefits
• Help you understand how best to use the Internet to grow your business
• Help you navigate search marketing and website optimization programs and tactics

• Deliver real-world strategies that work and target your specific short-term objectives

Case study
Challenge: Strong weekly magazine franchise seeks business model and product transformation to embrace new media landscape.

Solution: Devised strategy and business plan embracing key differentiating factors of emerging new media world (i.e., news-heavy versus feature reportage, immediacy, interactive nature of Web)
• Merged magazine brand with 24x7 cable television sister brand
• Generated new funding from parent companies and built joint venture combining staff and brand successfully
• Created online product analogy built on magazine and cable assets